![]() Quality over quantity, always.Īccording to Wolfram Alpha. I would not pump out an article just to “hit a publish date”, unless it was “ready” (AKA: it became an article that I would want to read). Since the beginning, I chose to always focus on quality and only release articles I was truly proud of. Setting these both up gives you the best of both worlds: direct and consistent access to your audience (via the newsletter), but also access to growth mechanisms that you can only get through evergreen content (via your blog). I’d like to make a quick case that you need both. Said another way: be an aspirin, not a vitamin.įor people to start newsletters without publishing an adjacent blog. The best way to create a high K-factor is to solve problems for your audience. You don’t have time to be creating content that doesn’t serve a purpose. Money should always be a byproduct of your creations, not the original intent. Each targets a massive market, but with their own spin, like James Clear who focuses on habits.īrian Chesky, CEO of Airbnb, once said: “Build something 100 people love, not something 1 million people kind of like.”ĭon’t write just to “make money”. Another example is the number of personal development bloggers out there. For example, Costco does not serve a small consumer base, but their value prop is specialized. In other words, your “corner” of the internet. But for these purposes, I’m referring to niche value or niche positioning to denote a specialized or differentiated segment. Niche topics are topics that have small audiences. When people hear the word “niche”, they think the topic is niche. It’s important to understand that “niche” in this case does not mean small. Once it’s been done, it’s no longer unique. You want to find the best idea for you- the idea that fits your unique skill set and circumstances best.” So instead of trying to identify what you think other people may care about, start with your obsessions and then work backwards.Īs Harry put it, “People spend a lot of time searching for great ideas. It’s a simple concept, where you ask yourself, “What is something that I can uniquely contribute?” that is at the intersection of (1) interesting, (2) doesn’t exist in its exact form, and (3) that you have unique exposure to.īuilding a publication is just like building a company and the biggest risk is that you-the founder-gives up. You become interesting by following your own interests, going deeper down the rabbit hole than anyone else, and surfacing something new for the rest of us.” That’s what a personal monopoly is: a differentiator, whether it be a skill, an experience, or an understanding that only you (or few people) can do.Īs Sahil Lavingia, founder of Gumroad, says, “You don’t become interesting by copying interesting people. I just believed I would be the best.”Īnything that you’ve spent an above average time learning about can be translated into information that is going to be valuable to the average person. Remember, if your product-in this case, content-is not better in some way, none of the other stuff will matter.Īs Harry Dry put it, who has succeeded in an extremely competitive space with Marketing Examples, “I never paid much attention to the space being crowded. It means more effectively satisfying the reader’s needs. I should note that with content, people often confuse quality with length. The most obvious way to differentiate is to be higher quality. It’s a long and arduous journey that you should only embark on if you’re willing to have a long-term approach and more importantly, if you have a differentiator. Just as not everyone was equipped to create a paper or radio station before, not everyone should create a blog or newsletter, just because they can. With all this said, freedom to participate does not mean that everyone should participate. As Andrew Chen says, “There’s always room for high-quality thoughts/opinions.” So, even if the supply of overall content is high, there is still a disparity of excellent content. And realistically, not everyone has high quality opinions. But you must remember that each of these are still opinions about what you think people should care about. People write because they have an opinion on something and a blog allows them to share their thoughts. The old, should it be even just 1% better.Never forget that.īut here’s what the world will always have room for: ![]() It is to create things that people love and find value in. So remember, your goal in building a newsletter or blog is not to write articles or send emails. I also encourage you to treat this book less like a novel and more like a textbook… a resource that you sit and study with.
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